Transnational development of new suppliers and diversified in-depth cooperation mode in plywood industry

Transnational development of new suppliers and diversified in-depth cooperation mode in plywood industry

Since 2017, there has been a significant change in the wood-based panel industry, similar to the pattern and change in 2003. At that time, many plywood customers in Singapore, Hong Kong and Taiwan brought customers from Europe, the United States and the Middle East to China. Now Chinese plywood companies are gradually bringing customers from all over the world to Southeast Asia and Russia.

They are carrying out a kind of transnational in-depth cooperation, not only purchasing, but also serving customers together. For example, Chinese plywood companies set up factories in Vietnam and brought their customers to Vietnam. The Chinese agents of these customers also actively recommend their customers to the plywood production and processing plants with strong advantages in Vietnam and Southeast Asia.

The mode of cooperation between these Chinese companies or agents and Southeast Asia’s production and processing factories has completely subverted the traditional mode of cooperation, which is no longer simply the relationship between buyers and sellers, but the integration of all resources. The factory is responsible for the production and processing, and these Chinese plywood companies or agents are responsible for the marketing and sales of the factory. They are not simply suppliers or customers, but a community of interests. No longer just providing plywood and taking sales commission as simple as that, but profit sharing and jointly building carrier level cooperation mode.

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